Photographer Forces Herself To Shoot In ‘Ugly’ Location, Results Prove It’s All About Skill


It’s easy to take pictures of pretty things. But what takes true skill is filming at “ugly” locations and still making them come off as stunning works of art – now that’s talent.

 

This talent is what distinguishes the amateurs from the pros – a real pro can make magic out of even the more bare-bones aesthetics and resources, infusing them with their expertise and creativity.

 

 

Jenna Martin took on a challenge like this with gusto – she wanted to do the opposite of photographers that scout easy, beautiful spots and instead go somewhere “ugly” by normal photo standards. What did she choose? Lowe’s, of course.

Bad lighting, bad backdrops…so how did she work around it to still get breathtaking photos? First, she created some rules. No rearranging displays, no artificial lighting, and she had to stop shooting if anyone else is in the background.

They walked in, very overdressed for a hardware store, and had about an hour before the store closed. They started their shoot in a mix of wide and narrow aisles, having her model pose against trees and paint samples. The pain samples actually looked quite stunning and provide an ethereal ambiance, especially against the model’s long blond hair. While the shits did need to be edited, the post-edits look amazing Tumblr shot and very editorial – you wouldn’t guess it was in a home and hardware shop.

After paints, they moved on the lighting section, filled with vibrant lights and chandeliers. All of the lights which the photographer blurred out of focus actually took on such a moody vibe and reminded us of lounges and warmly lit spaces with an expensive feel. Personally, we think the unedited photos from this section look way better.

Having a stunning model and a sparkly dress always helps, of course. But the trickiest shots were definitely the aisles, which just looked like an Ikea warehouse for the most part. But having the long gown juxtaposed with the industrial, gritty environment, made it look high fashion regardless.

We were treated to yet another location and outfit change in the very colorful pillow section. They could have edited out the discount signs and the pillows didn’t look too high-end to us. The denim hat is also a bit random, but the rest of the images were a win in our book.

What's Your Reaction?

Cute
0
Cute
Fail
0
Fail
Geeky
0
Geeky
Lol
0
Lol
Love
0
Love
OMG
0
OMG
Win
0
Win
Wtf
0
Wtf
Yaaas
0
Yaaas

Comments 0

Your email address will not be published. Required fields are marked *

You may also like

DON'T MISS

Choose A Format
Personality quiz
Series of questions that intends to reveal something about the personality
Trivia quiz
Series of questions with right and wrong answers that intends to check knowledge
Poll
Voting to make decisions or determine opinions
Story
Formatted Text with Embeds and Visuals
List
The Classic Internet Listicles
Countdown
The Classic Internet Countdowns
Open List
Submit your own item and vote up for the best submission
Ranked List
Upvote or downvote to decide the best list item
Meme
Upload your own images to make custom memes
Video
Youtube, Vimeo or Vine Embeds
Audio
Soundcloud or Mixcloud Embeds
Image
Photo or GIF
Gif
GIF format

Send this to a friend